Designers have traditionally used white space to help guide a reader’s eyes onto and through print ads. Recent scientific research into how the human eye moves and views a page, however, seems to suggest that image trumps space.

The Verify Corporation in the Netherlands is using new laser technology to track eye movement and the [...]

Over the last decade, many large companies such as Procter & Gamble have worked diligently on researching purchasing patterns associated with consumer products. The following purchasing pattern began to appear time and time again in almost every consumer category. The binary pattern reinforces the theory of how important it is to be first or a [...]