If you have read the three previous posts on SEO, then this will really help drive new visits to your website. Naming your files and images is extremely important for great SEO. Let’s say you are a consultant. You might consider naming a page such as “about us,” or about.html to about-business-consulting-healthcare.html. Make sure you use the same keywords in your page title, metaheads and have at least 250 characters of text for about page and use the phrase “business-consulting-healthcare,” somewhere in the copy. Any images on this page should be named “business-consulting-healthcare.jpg” and simply create a sequence (healthcare1, healthcare2, etc.) What all the file naming, titles, copy, h1 heads are all adding up to a high page density for the words “business-consulting-healthcare.” Most likely after this article is posted people searching this term will find us – and not you! So optimize your website files.
Remember, turn on Google image search in your webmaster tools because with proper naming – your images will come up in image searches for “consulting healthcare.” Also, use the same term on all the anchor tags for all images – even your logo – any image or button or masthead can be named to get great natural or free selection on Google and now Bing!.
Now if you have a program like Dreamweaver, you can change file names in the file area and all links will be automatically updated.
