Optimize your website searches – turn on Google Image Search in webmaster tools


mass-civil-litigation-law

A GREAT BUT LITTLE KNOWN feature in Google Webmaster Tools lets Google search your images in your website. Naming your images becomes extremely important in this feature so remember to always-use-dashes between words when naming files – use only “dashes.” Naming the html file in the same manner is highly recommended.

Recently while building a website for a law firm, we used stock photography for some headers. Instead of naming an image “gavel,” we used “mass-civil-litigation-law.”  The image is wonderful, but the SEO is fabulous. The html page for this image ”mass-civil-litigation-law,” is “…/civil-litigation.html and the page title is “Civil Litigation in Attleboro, MA | Coogan Smith.  All three items build up a higher keyword page ratio for optimal search engine performance.  Update keyword meta tags and you have a finely tuned page.

Image searches can ad thousands of extra hits per year on your website.  Google has enhanced image search to the next level of image finding.  Naming your image is important.

google-image-search

Next turn on Image Search
In your Google Webmaster Tools select your website and go to “settings.” There you will see Image Search – select the check box “Include my site in Google Image Labeler.” Naturally, you already have an “sitemap.xml,” file required for proper Google search inclusion. And your website is registered – right?

Name your Images Correctly
I know I’ve said this but naming your images accurately, literally, and with purpose gets the best results.  If someone searches for “best golf course,” and your picture is a good photo – then users tend to stay longer or click on those google adwords.  I hope you find this post useful.


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